If you are considered yourself as a beginner in Facebook paid advertising, here it is important to know the fundamental matters immediately. It is better for you to be structural to learn Facebook paid advertising. In the other words, it is much more beneficial to understand the fundamental matters such as campaign types before producing the campaigns. In this case, basically those two comprise of engagement ads and direct response ads. Each of those has different purposes and for this occasion you are about to know the basic matters regarding with those two.
The first type is engagement advertising. Just like its term, this campaign is only purposed for engaging the audiences. In this case, you are in attempt of communicating with the audience by providing useful information or amusing them with the attractive campaign of trending issues. In the other words, at this step you are trying to care of what they feel about your campaign which does not display your products or services at all. Besides the good interaction with your audience, it also provides you some information regarding with how you should compose your future campaigns. You can know the most interesting issue to work on.
Another campaign type in Facebook ads is direct response. Here is likely to be your main display. The term direct response means that you provide the display about your products or services with the direct call for the audience to click or call now or sign up.
Of each campaign type, it is important for you to be responsible for every decision. In this case, if you display many campaigns, otherwise you are required to be responsive on your audience. Your campaign is possibly going to be terrible if you are slow in response. Specifically for direct response campaign type, what you offer should really show what it is.